You are only in a hurry till you get to the front of the queue

Friday, 16 February 2018

Tuesday, 13 February 2018

Exclusive interview with Stellar, which attracts attention as a new ICO platform

Exclusive interview with Stellar, which attracts attention as a new ICO platform

Q. How did you achieve the low cost of Stellar?
- A. Stellar makes use of the consensus mechanism called Stellar Consensus Protocol (SCP) , and this protocol does not require mining. This SCP is the reason why Stellar can handle many transactions quickly and at low cost.
Q. What kind of partnership is currently under way
-A. Small and medium-sized enterprises that provide remittance services mainly to people who can not use traditional banks are utilizing the Stellar platform. Besides the financial industry, we also introduce the Stellar network at Tech startup ICO. In addition, we are developing partnerships with companies such as IBM to promote settlement using the Stellar protocol and Lumen.
Q. How do you use Lumen coins to improve international payment services?
-A. Let's say you transfer money from Nigeria to China. Traditionally, Nigerian currency Naira and Chinese yuan have very low liquidity, so you need to exchange money once to transfer to U.S. dollars. If a Chinese remittance company is introducing the Stellar protocol, the bank in Nigeria can use XLM as the bridge currency and the spread between the two currencies will be improved over the traditional method.
Q. What is the goal of Stellar in 2018
-A. I would like to increase the amount of trading denominated in legal currency on the Stellar network. We are already in progress with negotiations with multiple exchanges and we hope to be listed on more exchanges in 2018. Although listing on the exchange of Japan is also taken into consideration, the process of listing is more complicated than the other exchanges.
Many ICO tokens are created in the Ethernet network, but recently some startup companies have already started using the Stellar platform, not the Ethernet platform.

The Stellar network has advantages such as low transaction fee, high transaction speed, security and other aspects.

Steller has a number of advantages to support promising ICO platforms that are close to that of Ethernet, which are low cost, high speed remittance, customization function, decentralized exchange, security and team. -

This time we will post an interview with Mr. Ella Qiang of Stellar's partnership director.

I would like to thank Mr. Qiang for your long interview.

Interview list

Q. Please introduce yourself

It is Ella Qiang of Stellar's partnership director.

I am mainly in charge of building a strategic partnership in the Asian market.

Over the past few years I gained experience in the financial industry and I got a job at Stellar Company last year.

Q. What is Stellar?

Stellar was founded by Jed McCaleb.

He has been involved in decentralized technology for many years, developed the P2P file sharing software called eDonkey in 2000 and became famous in the Asian region (especially China and South Korea).

After that, he was fascinated by bit coin technology and founded the first exchange (Mt. Gox) to urge trading.

After selling Mt. Gox, we co-founded the Ripple project, resigned from the Ripple project in 2014 and founded Stellar.

When Mr. Jed developed Stellar, he focused on the internet protocol of settlement.

Stellar aims at a platform that realizes efficient, zero cost settlement quickly, in a way like SMTP (sending and receiving mail on the Internet).

Q. What kind of partnership is currently in progress?

The main service provided by the Stellar network at this stage is settlement.

There are many financial companies in the world that employ Stellar.

SMEs that provide remittance services mainly to people who can not use conventional banks are utilizing the Stellar platform.

TEMPO Money Transfer in France is one of our partner companies.

Next, companies such as IBM aim at promoting settlement using the Stellar protocol and Lumen.

IBM is a major IT company supporting major financial institutions, and the partnership with Stellar has already progressed for 14 banks around the world.

Even outside the financial community, Tech startup companies are interested in the Stellar platform.

As an example, companies that have achieved ICO or ICOs may introduce Stellar networks to improve high fee and delay issues of settlement services on their own coins and platforms.

Kick, a messaging application coming soon, announced that it will change from the Ethernet network to Stellar.

Through 2018, I anticipate that many ICOs utilizing the Stellar network can be seen.

Q. Is correct understanding that "Ripple is an intercompany, Stellar is an individual settlement service?"What is the relationship between the two?

If anything, I am focusing on approaches to companies.

Because Stellar is a protocol-level technology that is the back end of a company for banks and customers, it is not an inter-individual settlement service.

Stellar and Ripple There are no projects that cooperate, whether it is a totally different entity, commercial or merchandising at the moment.

Q. I think that there are multiple projects in progress at the present stage, but what are the ones that pay most attention?

As a business development team, we are most focused on the partnership of remittance companies, but due to partnership with IBM, various inquiries from many companies, such as how to do ICO using Stellar will arrive It began.

So, we are also devoting a lot of developers to technical education including how to use Stellar.

Q. How did you achieve the low cost of Stellar?

Stellar uses a different mechanism from PoS and PoF used by other major currencies.

Stellar 's Consesus mechanism uses Stellar Consensus Protocol (SCP) developed by Jed' s friend Prof. David Mazières , and this protocol does not require mining.

You can choose your own validator as Stellar's asset issuer.

This concept is called Quorum Slice and can be regarded as a concept of quasi commissioned network in the public chain environment.

Therefore, if there is minimal overlap among all Quorum slices, agreement is obtained in the entire network.

This shows how different settlement institutions such as banks function in the real world.

Commercial relationships already exist between domestic banks, but probably there will not be many connections between other banks.

SCP symbolizes this real world inter-bank relationship.

This is because banks trade with companies that already have business partnerships and built relationships of trust and achieve overall consensus.

This SCP is the reason why Stellar can handle many transactions quickly and at low cost.

Q. What is the future relationship between legal currency and virtual currency?

When I say personal opinion, I think that the statutory currency never goes away.

Considering examples of using money in the real world, I think that is the right idea.

However, I think that the development of applications and technologies that will promote cashless substitution, such as paper currency, will advance.

I hope that legal currency and virtual currency will coexist and develop into a society that can interoperate.

Q. Is our world going to be tokenized in the future?

Tokenization has advantages such as no need for public access and interoperability with other assets.

Though there is a case that there is no necessity to make a token in the future, it will be tokenized, but in order to encourage access of other assets and to realize the convenience of tokenization, various things are further tokenized in the future I think.

Q. How do you advertise Stellar?

Stellar's team has talent for marketing.

Moreover, new opportunities to participate in the Stellar community and share various ideas are increasing.

In 2018, we plan to raise the name recognition of the Stellar project through meet-up etc. throughout the world.

The approach as a business development department is to participate in related events such as block chain and FinTech and find new partnerships and opportunities as a Stellar project.

Q. How big is the Stellar community? Is the relationship with the community intimate?

Reddit and Twitter are our main community platform, the number of members is increasing day by day.

Reddit's forum is active with active members on a daily conversation with members.

Not only the Stellar team, but also the moderators called champions are actively talking with the members.

We do not just ask questions from members, but we also hear their opinions from us.

Q. Do you have any projects to be announced in the future?

There are various project pipelines in Stellar, and many ICO projects will be executed on the Stellar platform.

If you would like to know about such new announcements in the future please register in the Stellar newsletter or visit the Twitter page.

Q. Can you share exciting news?

Many interesting projects are ongoing and the IBM Group CTO (Stellar Project Leader) announced that it will announce new applications in 2018.

And in late January we are planning to announce the future road map of Stellar. Already announced on January 25 )

Q. What is the goal of Stellar in 2018?

First of all, I would like to increase the number of Stellar hires (utilization examples) of various entities.

More institutions hire the Stellar protocol and issue coins on our platform.

Next is to develop a new market for our decentralized exchange.

Finally, I would like to increase the amount of trading denominated in legal currency on the Stellar network.

I think that it will be listed on more exchanges in 2018.

Business negotiations are progressing with multiple exchanges already.

Of course, Japanese exchanges are also taken into consideration, but the process of listing is more complicated than other exchanges.

Q. How do you use Lumen coins to improve international payment services?

XLM (Lumen) is a digital coin derived from the Stellar network.

A certain fee is required to use the network.

When trading on the network, a fee of 0.0001 XLM will be charged.

I will use the XLM token to pay this fee.

The second use case is to use it as bridge currency between all currencies existing in Stellar leisure .

Let's say you transfer money from Nigeria to China, for example.

Traditionally, Nigerian currency Naira and Chinese yuan have very low liquidity, so you need to exchange money once to transfer to U.S. dollars.

If a Chinese remittance company is introducing the Stellar protocol, Nigerian banks can use XLM as a bridge currency and the spread between the two currencies will be better than the traditional method.

Q. One last word to investors

When investing, you should understand the project well.

Since it is a case of using / adopting the token that decides the value of the token, please make an investment judgment deeply understanding the project.

Stellar 's XLM token not only creates an obvious use case, but also builds a network by increasing the company' s partnership.
Exclusive interview with Stellar, which attracts attention as a new ICO platform:

'via Blog this'

Monday, 5 February 2018

15 EQ Mistakes Mixers Make | Waves

15 EQ Mistakes Mixers Make

It's a necessary part of any mix, and a delicate art. Find out if you're overdoing it or making one of these simple errors in your EQing process: avoid a 'muddy,' 'boxy' or harsh mix and optimize your EQ workflow with these tips.
15 EQ Mistakes Mixers Make

1. DO know the seven warning signs of mix EQ problems
Someone clever once made the observation that “writing about music is like dancing about architecture.” That said, here are several basic descriptive terms that can be used to identify common equalization problems:
  1. A muddy (or murky) mix has too much low end. Pretty much any track can contribute to an abundance of low-end energy (due to close-miking, long-decaying reverbs, over-boomy synth sounds or drum samples), so you have to be especially careful about which tracks you allow through in this range. It’s a good approach to allow just one or two elements in your mix—usually kick and bass—to occupy this critical space.
  2. A thin mix has too little low end, usually the result of mixing in a poorly treated space that has “room modes.” (See the next ‘DON’T’ section.) This can also be caused by overuse of high pass filters. (More on this coming too.)
  3. A boxy mix has too much mid-range frequency, typically between 250 Hz and 900 Hz or so—these frequencies typically contribute to a sound’s ‘body’—but too much will result in the mix as a whole sounding boxy. A poor arrangement can be a big contributor to this, too. Do you really need those 15 guitar overdubs? Consider muting any midrange elements that aren’t essential.
  4. A hollow mix has too little midrange frequency content. A mix with insufficient midrange will lack power and will feel 'scooped.'
  5. A harsh (or brittle) mix has too much high mids and/or high end. The human ear is most sensitive to frequencies in the 2 - 5 kHz range, so any elements in your mix that are rich in that area will sound closer to the listener. As a result, novices tend to pile tons of those frequencies on everything—vocals, guitars, drums, cymbals. Though when used in the correct proportions, high frequencies above 5-6 kHz or so can add a pleasing sparkle and/or “air” to a mix, and a little extra brightness is a good way to catch people’s attention. However, too much can make the listening experience quite unpleasant and fatiguing. Be aware also that some “aural exciter”-type plugins can add lots of high-end sheen. The best way to know if you've been excessive is the ‘stabbed in the ears with a pen’ test (brutal, we know): Listen to your mix at a fairly high volume and see if you feel that way. If you do, trust that there’s too much high end.
  6. A dark mix has too little high end. One easy fix is to add a dB or two of boost at 7 - 10 kHz to the kick or snare, or to a selected guitar track or two. You’ll be amazed how much the overall sonic character of a mix can change with just that one little tweak.
  7. An unnatural-sounding mix probably has too much EQ, period. Back off, yo!
Don’t feel that your ears are well-trained enough to make these kinds of judgement calls? Keep reading on to the section about reference listening.
2. DON’T mix through inaccurate monitors or in an untreated room
Yes, we’ve said it before, but we’ll say it again: Trying to mix (or master, for that matter) while listening through inaccurate speakers in a room that is not acoustically treated is like attempting to paint a picture while wearing dark sunglasses covered with grime and smudges. A muddy mix is often a result of compensating due to monitoring over small speakers that are bass light, while a mix that is notably thin and lacking in punch is a good indication that your listening space has prominent room “modes” (resonant low-end frequencies that often occur in untreated rooms).

The solution? Always invest in the most sonically neutral speakers you can afford and be sure to install at least some basic acoustic treatments (such as bass traps, diffusers, etc.) in your room.

Always be sure to reference on multiple listening media: studio monitors, your home stereo, laptop or phone speakers, headphones, or a virtual mix room over headphones such as Waves Nx.
3. DO carve out separate frequency spaces for key instruments
When a mix is lacking in detail—in other words, when you can’t easily pick out the individual elements—it’s almost always the result of a failure to carve out distinct frequency areas for key instruments. That’s due to an acoustic phenomenon called masking, which occurs whenever you have two or more signals with predominantly overlapping frequencies. In such instances, the human ear cannot perceive them as separate sounds, and all you end up hearing is the loudest one, with the softer signals essentially obliterated. Not a good thing!

So, if you want to boost a certain frequency range on one sound, try cutting that same frequency range on other sounds to improve clarity and avoid clashes. This is particularly important when it comes to bass guitar and kick drum, which often have their harmonic bases (their fundamentals) living in the same low-end zone (roughly 50 - 85 Hz). For this reason, you have to decide which one will be on top and which will be on bottom in the mix. If you opt to give the kick the low-end responsibility, then the bass needs to occupy the mid-low range (in the 100 - 300 Hz area) instead.

One of the most powerful weapons in accomplishing this is high-pass filtering, where signal below a certain frequency is rolled off. However, be careful not to apply overly steep curves or you’ll end up with a brittle, artificial-sounding mix. Also, when setting filter frequencies, always be sure to listen within the context of the entire mix—don’t just solo the tracks you’re working on. When listening in context, you might be surprised by how far up the spectrum you can go before a sound starts to lose warmth.

You can also, of course, do the converse: apply low-pass filtering to mid-range and trebly instruments to help separate them from the rarefied “air” added by cymbals, high-hats, shakers, and vocal sibilance. Be especially careful when filtering percussive sounds, however, as these can lose apparent punch long before their overall tone seems to change.

As with most audio processes, it’s important not to overdo filtering. Don’t apply it to everything, and avoid filtering multiple tracks at the same frequency—a practice which can cause phasing issues and an unnatural sound. You may think it’s a good idea to filter all the low-end out of every track besides kick and bass, but it’s not, because doing so can cause your mix to sound thin and brittle. Some sounds—actually, most sounds—need a little low-end. And in fact, a little masking can be a good thing—it adds power and mystery. Remember: The goal here is to create cohesiveness, where all the elements of your mix sound like they belong together, while still occupying their own tonal space.
4. DON’T keep EQing the same frequencies
A classic beginners' mistake is to EQ the same frequencies track after track—for example, a boost at 100 Hz for fatness, a slight rolloff at 500 Hz for smoothness, a touch of presence at 5k, a bit of air at 12k. You may form a personal preference for the particular sonic enhancements those frequencies tend to provide, but know this: When it comes to audio, there is no such thing as “one size fits all.

Besides, when the same frequencies are repeatedly boosted, the end result will be a mix with an obvious over-emphasis at those tonal centers. Do this to multiple songs in an album and that’s an instant formula for inducing listening fatigue. Even in the best-case scenario, this can make your mix sound formulaic and/or over-processed.

So if several tracks need some added presence—say, multiple guitar or synth parts—the best approach is to apply slight boosts at different center frequencies for each. This will have the effect of blending them nicely, yet giving each part its own character.

In this video tutorial excerpt, watch as Grammy-winning mixer Dave Darlington (Sting, Avicii) shows you his EQ processes for several elements in a mix, using the Manny Marroquin EQ:

5. DO cut rather than boost
Operating under the general principle of ‘less is more,’ using EQ to cut will almost always yield better results than using it to boost. After all, in the real world, frequencies are always being absorbed (by walls, objects and carpeting) much more than they are being boosted. As a result, cutting frequencies sounds more natural… and, as a bonus, it preserves headroom.

This may seem obvious when it comes to reducing offending frequencies, but did you realize that you can use this technique to enhance frequencies too?

For example, if you’re trying to make a mix sound more present, try carving away some low-end (or low mid) frequencies instead of hyping the upper midrange. By removing some of the low-end clutter, those upper midrange frequencies will stand out more, and without inducing added harshness or boxiness.

Similarly, if you feel that your mix is lacking detail, boosting high frequencies is often the wrong approach. Instead, try cutting low-midrange frequencies (between 200 - 500 Hz) instead. Too much energy in that frequency range can create a blanket of mud that obscures underlying transients, so attenuating it will allow them to poke through better: instant detail. (Just be sure not to overdo it, or else you’ll end up with a thin mix!)

If you’re determined to do some boosting anyway, know that it works better on extreme low-end and high-end than it does on midrange frequencies. That’s because the human ear is less sensitive to phase shift at the extremes of the audible spectrum.

Above all, avoid using EQ as volume control. A classic newbie error—during tracking as well as mixing—is to slowly boost every available band until they’re all turned up. Much better to cut only those bands you want to hear less of, leaving everything else alone.
6. DON’T employ narrow curves
Most equalization plugins are parametric, meaning that they provide a width (“Q”) control to narrow or widen the frequency area being affected, which can be very handy to custom-tailor your EQ adjustments with precision. In addition, the highest and lowest bands can also usually be used for shelving; that is, they can roll off frequencies above or below, or they can act as a low-pass or high-pass filter. Such bands will offer a slope control that allows you to adjust the gradient (gentle or steep) at which the gain rolls off.

So what kinds of “Q” and slope values should you be using as you mix? The answer is simple: Low (wide) Q and gentle slope, almost always. The only exception should be when you need to make “surgical” fixes to remove one particularly offending problem-frequency.
7. DO apply EQ after compression/limiting, most of the time
Trying to brighten a signal with EQ before routing it to a compressor or limiter can be a fool’s errand, especially if you set fast attack times that clamp down on the signal before the transient—the component that typically contains most of the high-frequency energy—can get through. The end result will be a dulled signal—exactly the opposite of what you’re trying to achieve. Instead, try inserting your equalizer plugins after compressors or limiters.

However, experimenting with this is key: for example, boosting or reducing some of a signal’s low end or low mids before it enters a compressor will affect the sound energy hitting the threshold, and in turn, how the compressor reacts; try this a few different ways so you can work to achieve the result you're after.
8. DO use Dynamic EQ when it will do the job better
Music changes. Every mix you do consists of multiple sections, each often eliciting different moods and emotions. Some sections are loud, others are soft. Instrumentation may vary, as well as the registers instruments play in, which in turn affects their timbre. The singer attacks the choruses differently from the verses, emphasizing certain words (or even certain syllables), backing off on others. And even the best set-up instruments played by the most skilled musicians tend to produce certain notes louder than others—a common problem with bass in particular.

That’s the reason why traditional equalization alone is sometimes not enough. Sure, boosting some upper midrange will add bite to the guitar but will also make the vocal shrill whenever it strays into that area. Do some low frequency shelving at 60 Hz and, yes, it will reduce the boom of the kick drum… but it will also affect the fundamental of the bass when low notes are played. Rolling off high frequencies to reduce the harshness of cymbal crashes will dull their sound even when they are tapped gently.

Dynamic equalizers combine precision equalization with characteristics from compressors/expanders and sidechain triggers, as opposed to traditional static equalization, which is applied to a sound from start to finish. For example, if there’s masking between a bass sound and a kick drum, you can use the kick signal as a sidechain trigger to the bass and set an extremely fast attack and release time so that the frequency content of the bass is altered only during the split second that the kick drum is played. With the masking frequencies of the bass momentarily reduced through compression, the kick drum cuts through the mix much more effectively.

A good example of this is the Waves F6 Floating-Band Dynamic EQ, which offers six floating bands, each with full control over width, gain, range, threshold, attack and release. Both internal and external sidechain inputs are provided for each band so that the specified frequency is compressed or expanded only when the sidechain signal exceeds a user-defined threshold. In addition, there’s a unique “split/wide” mode that allows you to optionally filter the audio being used as the sidechain trigger.

In this video excerpt, learn how to use dynamic EQ to duck bass guitar at the kick's fundamental frequency, as well as how to use the F6 Dynamic EQ's mid-side feature to ensure that vocals to shine among a dense "wall of sound" mix:

9. DO consider using EQ plugins to add character
While many EQ plugins, such as the Waves Linear Phase EQ and Q10 multiband paragraphic, are designed to be sonically transparent, others are modeled after classic analog hardware equalizers and have been crafted to impart a pleasing sonic signature to their equalization. Examples of this include the Waves Renaissance EQPuigTec EQsH-EQSSL G-EqualizerV-EQ4, and RS56 Universal Tone Control, many of which provide faithful emulation of vintage circuitry employed in legendary analog consoles and hardware equalizers such as the Pultec EQP-1A/ MEQ-5 and the legendary Abbey Road “Curve Bender.”

The key here is experimentation and getting to know the equipment. Certain EQ plugins will undoubtedly sound better than others on specific mix components. Drum samples and synth parts, for example, often benefit from the application of EQ from plugins modeled on analog units, while vocals recorded through a tube microphone are sometimes best treated with a touch of precision EQ so as not to blunt the impact of the signal. This varies, and each emulated hardware unit imparts its own ‘character’ in the way it handles EQ curves and harmonic response.
10. DON’T use master EQ on your stereo buss
Bad idea. Nobody except a skilled mastering engineer should be applying EQ to an entire mix. If you have even the slightest inclination that doing so will “fix” your mix, you’re wrong: This is actually an absolute sign from the heavens that you need to remix.
11. DO check your sub-bass
Most home and car systems have subwoofers these days, so it’s critically important that the sub-bass (inaudible “feel” frequencies below around 40 Hz) be correct in your mix. Unfortunately, mixes done in home recording environments are often done on small speakers (or on headphones) that can’t reproduce sub-bass. In situations like that, you’re completely unable to hear components in your mix (such as rumble from mic stands and floor vibrations) that consumers may hear all too clearly. Obviously not a good thing!

Yes, a competent mastering engineer can (and should) check for and remove any surplus of sub-bass, but it’s far better (and easier) to do this during mixing. One solution, of course, is to add a subwoofer to your monitoring system, or at least use full-range speakers that can give you some idea of the sub-bass content. If you can’t do that, you can always insert an RTA (real-time analyzer) plugin like the Waves PAZ Analyzer, which will give you a graphic representation of the tonal balance of your mix. Make sure that there’s some energy below 40 Hz, but not an overabundance of it. If you see too much activity in that frequency range, apply high pass filters to the tracks that are the cause—easy enough to ascertain by soloing likely culprits (such as anything recorded with a microphone) one at a time.
12. DON’T EQ in solo
Other than that special circumstance, you should never equalize in solo, only in context. In other words, never reach for an EQ control while listening to a track on its own. After all, no listener will ever hear it that way!
13. DON’T mix at high SPL levels or when you’re fatigued
The human ear can only take so much. We’re talking about literal physiological changes in the body designed to protect your hearing from permanent damage if you listen to loud music for long periods of time. Ignore them at your peril! (Just ask Pete Townshend or Eric Clapton.)

Hours of mixing at high sound pressure levels (SPLs) progressively compromises your ears’ sensitivity to high frequencies. To compensate, you end up boosting the highs and upper mids in your mix to get back the detail and presence your tired ears can no longer hear clearly. Then you check your mix the next morning, and it’s like fingernails on a blackboard!

In addition, there’s something called the Fletcher-Munson effect. It’s too technical to get into here, but basically it means that the ear is much less sensitive to bass and high frequencies when listening at low volumes than at high volumes. (That’s what the “Loudness” button on consumer stereo systems does—it compensates by boosting low and high end.) So, ear fatigue aside, if you adjust EQ while monitoring at loud levels, your mix might sound thin and dull at more normal playback levels.

The solution is simple: Mix at relatively low, comfortable listening levels most of the time (it’s okay to crank things for a few minutes every now and then to hype yourself and check that you haven’t taken things too far), and take frequent breaks. Your ears—and your listeners—will thank you.
14. DON’T be susceptible to EQ “creep”
As a mix progresses and you tweak away, your ears become accustomed to the new tonality, making it tempting to keep adding more and more EQ—“Hey, sounds good, so let’s try a little more” becomes the mantra. Trouble is, before you know it, you’ve fallen victim to EQ “creep”—over-adjusting to the point where the entire mix is starting to sound totally unnatural. Worse yet, you may have strayed far from the original intent of the recorded tracks—the cardinal sin of every mixing engineer.

Fortunately, the solution is simple: Periodically bypass your EQ plugins—yes, all of them—and listen closely to both individual tracks and the entire mix. Then ask yourself the question: Have you really and truly enhanced the signal with all of the adjustments you’ve made? Getting the sound of the raw recordings back into your brain is the way to avoid this all-too-common pitfall and promote the use of only as much EQ as is necessary to actually make things better, not worse.

Mixing is like putting together a jigsaw puzzle. The key is to make sure that the tracks—the individual parts—all fit together, not just from the technical standpoint of clarity and detail, but also musically and aesthetically. EQ, properly applied, can definitely aid in achieving that goal… but, misapplied, it can move you further and further away.

Another great way to avoid EQ “creep” is to…
15. DO reference listening… a lot!
Ever put your iPod or smartphone in shuffle mode? If you have, you already know that there’s no standardized quantity or blend of lows, mids, or highs in any mix. That said, it’s probably not a good idea to craft a mix with an overall tonality that makes it feel out of place alongside comparable commercial tracks.

For that reason, you should bring your mixing to a temporary halt every now and then and listen to some commercially released recordings in a similar genre, over the same sound system you’re using, and at the same level. Sure, the reference tracks have the advantage of having been mastered (so it may be louder or have less dynamic range), and the music you’re working on is different—and hopefully stamped with its own original character—but you still need to ask yourself how it compares tonally; use it as a measuring stick.

As a double (or triple) check, listen to both your mix and the reference on more than one listening system, and at different playback volumes. If there’s an obvious mismatch in tonality, you probably should start rethinking things in terms of EQ. This is the case even if you know you’ll have the luxury of a skilled mastering engineer to further refine your completed mixes. You really don’t want them applying drastic mastering EQ, if for no other reason than doing so can upset your carefully crafted balances.
EQ can be used to solve many tonal problems; but in certain cases, multiband compression can assist as well. Learn about multiband compression so you know which to use, when.

'via Blog this'

Saturday, 20 January 2018

Monday, 18 December 2017

Coworking is the new networking for big business - JLL Real Views

Coworking is the new networking for big business

19 January 2017  —  Article by Natasha Stokes
coworking business team
Image credit: Shutterstock
From Singapore to San Francisco, big businesses are setting up in coworking spaces to mingle with nimble start-ups and early-stage entrepreneurs.
Professional services firm KPMG is one such corporation, with a number of desks leased at the Manhattan branch of WeWork, a rapidly evolving coworking giant in more than 30 cities across the globe. WeWork’s corporate clients include Merck, Dell, McKinsey & Co. and, who lease desks for their employees so they can work alongside – and learn from – freelancers and small businesses.
“For corporations, coworking can offer a competitive edge, allowing them to tap into new products and ideas that wouldn’t have been possible inside their own offices,” says Karen Williamson, Director of EMEA Research, JLL.
Creativity through community
For employees of big businesses, it can be refreshing – and a boost to creativity – to join a coworking space, where “colleagues” hail from diverse industries and varied stages in their careers.
When Microsoft shifted 70 percent of its marketing and sales team in New York City to the local WeWork, its general manager of Office marketing told Bloomberg the company hoped to “feed off the energy at every WeWork location you feel when you walk in”.
“Coworking isn’t just about the physical space, it’s about a social environment that encourages interactions and knowledge sharing,” says Williamson.
Coworking space providers strive to create that sense of community, drawing inspiration from startup culture with plenty of “breakout areas” for all things people-focused, from unwinding to facilitating those lightbulb moments. Some, including New York City’s Grind and London-based The Office Group, have apps for members to connect based on skill set.
The après-work atmosphere helps too – at WeWork, there’s craft beer on tap, ping pong tables and meditation rooms, while Amsterdam-founded outfit Spaces, home to the Dutch outposts of Facebook, Guess and Uber, holds events such as wine tastings and live gigs.
Keeping up with the start-ups
While coworking is proving popular with big businesses across industries, financial institutions have been some of the trend’s most enthusiastic adopters, despite concerns around privacy and data security.
“FinTech in particular is an area where there are a lot of new ideas happening, and established companies want to be around the start-ups making them happen,” says Williamson.
In Hong Kong, HSBC leased 300 desks at WeWork in order to “create the right environment” for its staff, while the Silicon Valley Bank, which provides financial services to life science, private equity and technology start-ups, leases desks at 16 co-working office spaces across the U.S. Its employees work next to start-ups and entrepreneurs in the very industries it operates, gleaning insight into the hurdles faced by bootstrapping CEOs – and gaining access to a ready supply of potential clients.
Flexibility in foreign markets
In Singapore, where over 20 coworking providers have launched in the last two years, the space JustCo now counts as clients Dropbox, Japanese message app Line, and San Francisco-based content delivery firm Cloudflare.
“A short-term lease commitment as provided by coworking spaces can be an effective way to test the market for an overseas company, particularly for smaller companies with big plans,” Williamson says. Companies can quickly get to know local players while on a flexible lease that can accommodate the uncertainty of how large their team might grow.
The evolution of corporate coworking
As corporate interest in coworking swells, space providers may increasingly cater for big business. Take U.S.-based provider Serendipity Labs, which offers upscale office services and enterprise-level IT to corporate clients including PepsiCo, Amazon and Deloitte. Together, these clients makes up 45 percent of its member base.
Other businesses harness the energy of coworking – and enhance their brand image – by creating their own spaces for other companies to join. The National Australia Bank and St. George Bank did just that for their small business customers, while tech consultancy Menlo Innovations added 7,000 square feet to their Ann Arbor, Michigan office to lease to entrepreneurs and startups to “spur community and inspiration”.
“As a corporate, opening up your own coworking space to other companies and people offers many of the same benefits as purchasing a membership through an external coworking space provider,” Williamson says.
The way we work is changing
By 2030, JLL predicts that 30 percent of corporate real estate portfolios will be dedicated to coworking or flexible space solutions. “Large consumers of space will seek to reduce their core space footprints, but complement them with greater amounts of flexible space,” Williamson says.
As the growing prevalence of freelance and contingent workers transforms the nature of large organization, many of those big companies are experimenting with coworking spaces to enable them to more easily scale and reduce their real estate requirements in line with changes in the workforce. .
“Companies are concerned about competing for skilled workers,” Williamson says. “Millennials in particular want agility and flexibility in their workplace.” To attract and retain these workers is a top priority for many large organizations – and a coworking space, often in a great city location around energized peers, is increasingly part of the package.
Download Report

Coworking is the new networking for big business - JLL Real Views:

'via Blog this'

Total Pageviews

Google+ Followers

Interesting pages

Blog Archive

Popular Posts

Recent Comments

Rays Twitter feed


Web sites come and go and information is lost and therefore some pages are archived. @rayd123 . Powered by Blogger.